POLI 100E, Interest Group Politics: Topics 5 and 7

Starbucks Goes to Washington
- Starbucks Coffee, Red Hat Inc., Monster.com, and
Google Inc, are all very successful companies who made
their mark in the last 15 years or so. They all have
recently hired Washington, D.C. lobbyists.
- "These Newcomers to Washington are caught in a bind:
They have the same desires as every other company -- tax
breaks and trade deals. But they find the horse-trading
aspects of lobbying, including political donations and
asking for favors, often conflict with their public image
as idealists changing the way business is done."
(WSJ, p. A1, 12 April 2005)
- Starbucks Idealistic corporate culture includes:
- Employees -- even part-time workers -- receive full
health care benefits.
- Shuns most advertising and has a very lean organizational
structure.
- Issues a "corporate responsibility" report annually and
requires its stores to donate to local causes and charities.
- Offers better pay to farmers who treat their workers
and the environment decently.
- Starbucks has expanded very rapidly -- "But it's clear
that much of the company's future growth will come from
overseas. That makes lowering trade barriers with Central
America and even farflung places like Thailand critical issues
for the coffee retailer." (WSJ, p. A1, 12 April 2005)


- Other issues that face Starbucks are rapidly rising health
care costs and its decision to form a partnership with Jim Beam
brands to make a coffee liqueur.
- These and other issues finally persuaded Howard Schultz
to hire Kris Engskov, a former personal aide to President
Clinton as head lobbyist.

- "In early 2004, Mr. Engskov began planning Mr. Schultz's
Washington debut. He immediately faced an obstacle. The
price of access to meet lawmakers is often campaign
contributions. Mr. Schultz has given money almost
exclusively to Democrats, a big handicap in a city now
run by Republicans." (WSJ, p. A10, 12 April 2005)
- Starbucks hired a lobbying firm -- Preston Gates Ellis
& Rouvelas Meeds LLP (founded by Bill Gates Sr.) -- to
prepare the way for Mr. Schultz's visit to Washington.
"One of the firm's principals, former Senator Slade
Gorton, a Republican, made some calls to old friends on
Capitol Hill. That paved the way for meetings with
Bill Frist, the Senate majority leader, Chuck Grassley,
chairman of the Senate Finance Committee, and
Rick Santorum, chairman of the Republican conference."
(WSJ, p. A10, 12 April 2005)
- Mr. Schultz did not want to directly lobby members
of Congress on his first visit so he decided to talk
to them about health care issues in general. "The soft-
sell approach, without a specific bill to tout or request
for help, was disconcerting to some lawmakers more
accustomed to direct appeals and others so over-
scheduled there is little time to philosophize about
the big picture." (WSJ, p. A10, 12 April 2005)
- Although Howard Schultz's visit was not wildly
successful, his chief lobbyist Kris Engskov along
with the Preston Gates firm were able to put a tax
break for the 4 coffee roasting plants that Starbucks
has in the U.S. (technically, this restored a tax
break they had that the WTO had ruled illegal).
Senate staffers dubbed this the "Starbucks footnote"
to the great consternation of Howard Schultz.
- Starbucks plans on continuing lobbying efforts on
trade, intellectual property laws overseas, and lower
coffee tariffs overseas. It is also considering
sponsoring congressional visits to its farmer-support
operation in Costa Rica.
